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The future of YouTube

Thursday, 2 November, 2006

Quite simply, the entertainment industry cannot afford a repeat of the Napster fiasco. Once Napster, the authentic item not the current subscription service using the name, was wiped from the face of the Earth complementary technologies were compelled into existence. Of these, the most compelling is bittorrent. Either work out a way to utilize the new realm or be destroyed by it. As recently as four years ago I would never have imagined a reality in which NBC, CBS and other such entities were working in common cause with Joe Lunchbucket for the purposes of creating, promoting and distributing media product.

Comedy Central should take a note from their older and more cynical rivals.

YT is not going away, but it will be repurposed without alienating the current user base.

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